In a research report published by McKinsey Global Institute (2016), up to 162 million people in Europe and the United States (that’s 20%...

It is already an established fact that digital media is and has been on the rise for quite some time. A 2018 report found that the...

A digital marketing plan is a document sharing the details for all the planning for your digital marketing campaigns or actions (Penalver...

Marketing refers to activities undertaken by a company to promote the buying and selling of a product or service (Twin 2020). Digital...

Virtual reality (the most immersive form of extended reality), is the use of a computer-generated 3D environment called a virtual ...

Virtual reality (VR) refers to a computer- generated simulation in which a person can interact within an artificial three- dimensional...

Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements,...