DIGITAL MARKETING OPERATIONS MANAGER PORTFOLIO
During my Bachelors degree, I worked on various projects under Marketing Operations. During my masters in MSc Management a broader amount of knowledge is acquired on these topics.
Below, in the section of campaigns, you will find my different projects taken up during the course of my studies. These projects equipped me with skills in the following areas:
​
1. Understanding industry standards.
2. Understanding the latest technologies.
3. Understanding industry dynamics and the factors leading up to the success of different companies.
4. Data Analysis.
5. Applied Corporate Finance.
6. Emerging Trends in Enterprise.
7. Supply Chain Management.
8. Strategic Leadership and Management of Organizations.
The more I read and study on managerial and leadership strategies, processes and aspects, strategies, the more I am inspired to write different articles relating to the industries including:
1. Gaming companies (such as Nintendo, manufacturer pf the Nintendo Switch).
2. Blockchain companies such as Dunamu
3. Investment management firms such as T. Rowe Price.
4. Entertainment companies such as HYBE Corporation etc,
And how hey include different technologies in their corporate schemes to ensure company growth through different operations processes, including marketing operations. Aside from company growth, customer and employee satisfaction is guaranteed as well from the different strategies taken up by these companies.
​
Also, as the Digital Marketing Operations Manager for the BTS Army Uganda, I created Cyber Planet Army, a metaverse pocket that serves as a safe space for the community. The aim of Cyber Planet Army, is to bring positivity to the world in alignment with Goal 3 of the UN Sdgs - Increase overall health and well being in the world. The results of Cyber Planet Army can be checked out here
​
Enjoy the portfolio for now, more to come in the future.
ADVERTISING AND PUBLIC RELATIONS CAMPAIGNS
APRIL 2021
In this section, you will find various strategies and corporate steps token to promote products produced by different clients and companies. Embarking on these projects helped sharpen my skills and increase both knowledge and interests in the following areas:
​
1. Digital Advertising
2. Social Media and Public Relations
3. Crisis management in Digital PR and Advertising
4. Entrepreneurship and how marketing plans are one of the vital pieces in orchestrating and executing a successful business plan.
BRAND DESIGN (LOGOS AND MORE)
APRIL 2021
These are the various brand logos, designs and labels developed throughout my course. Brand identity is an important part of any business. A strong brand promise and delivery leads to the identity being associated with the intended brand image. This increases brand awareness, presence and loyalty which all lead to higher propensity to purchase on the side of the customer.
CYBER PLANET ARMY
JANUARY 2022
For the BTS Army Uganda, I managed Digital Marketing Operations Management processes which include Digital Led Screen OOH Advertising, Website Developing, SEO Management, Web Data Analytics, Online Community Management and Social Media Management.
Cyber Planet Army is a virtual pocket of the Metaverse formed for the BTS Army Uganda. The web pocket was also part of an experiment, for marketing management science, on the effectiveness of Web 3.0 metaverse pocket implementation.
WOMEN IN STEM
JANUARY 2022
My project for Women In Stem started out as a project done by me, for the BTS Army Uganda to promote Scientific and Technological interest among young girls and women, in order to aid in the further further progress of our world. This falls in line with the #KeepthePromise Campaign from the 76th United Nations General Assembly, where young people were urged to lend a helping hand in supporting the UN Sustainable Development Goals of 2030.
ARTICLES
APRIL 2021
These are the various articles worked on during my course of Advertising, Public Relations and Branding. Feel free to enjoy reading these and I sure hope to stimulate your mind with this project.
Please click the button below to view the articles or scroll further to view the last project on this portfolio
RESEARCH AND REPORTS
APRIL 2021
The reports in this section follow the latest trends in marketing and digital marketing and analyses of different Corporation's such as Nintendo Co. This project also talks about the latest technologies and ventures in Corporate Culture plus Advertising, Public Relations and Branding which include:
​
The reports in this section are also posted on Research Gate and Linked In. Links to both platforms are at the bottom of each report.