March 19th 2021: Big Hit Entertainment, home to global stars BTS, has officially changed the company name to HYBE Corporation. The company describes itself as a; “Music based entertainment lifestyle company taking on an expansive range of operations, from music to gaming.”
Made up of HYBE HQ and HYBE America, this features three main parts:
HYBE labels for music and artist management.
HYBE solutions for new technology ventures.
HYBE platforms to connect their services to the public.
Under HYBE labels falls Big Hit Music (formerly known as Big Hit Entertainment), Source Music, BELIFT Lab, Pledis Entertainment, KOZ Entertainment, and HYBE labels Japan.
Under HYBE solutions falls the company’s operations that are beyond music. It is made up of HYBE 360, HYBE IP, HYBE T&D Japan, Superb Corp, HYBE Edu and HYBE Solutions Japan.
Under HYBE Platforms falls the expansion of the company’s services towards the public. WEVERSE, the social interactive platform falls under this branch.
Chairman and CEO Bang Si Hyuk stated “We will become the world’s leading entertainment and lifestyle platform company. By removing entertainment, we’ll have a new, comprehensive image as a general content group, which is our mission.” In order to welcome the brand into the corporate world, a campaign video was released featuring artists BTS, Seventeen, NU’EST, Tomorrow X Together and Enhypen.
Big Hit Entertainment has had a series of business ventures and global partnerships within the past year. In October 2020, the company went public, listing BTS as well as shareholders within the company. Chairman Bang Si Hyuk promises to keep the original fundamentals of the company, which include bringing change and a positive influence to those around the globe.
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