Y.O.U! BRAND PRESENTATION

Y.O.U is a brand designed with female empowerment in mind. The inspiration for this brand is to celebrate femininity and it's strength. Having spent some of my childhood in East Africa, I realized the underlying misogyny and prejudice that the cultural beliefs hold. This is why I have embarked on project Y.O.U. To show young girls who live in highly prejudiced and gender role obsessed cultures that their being born feminine does not automatically equate to inferiority. I hope through the implication of this brand to help young girls discover their inner magic and love themselves whole as they are. Below is the brand presentation for Y.O.U.