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Writer's pictureKeren Obara

BRAND ANIMATION FOR PROJECT Y.O.U!



This idea for this animation was developed to encapsulate the emotions of the process of finding oneself. Inspired by the Jungian concept "Map Of The Soul", this project shows a young girl standing within the depths of her psyche in front of a canvas that resembles a mirror that has got a blank figure staring back at her. In this way, she is facing herself, the self archetype of psychoanalysis that one must. The paint brushes in her hand signify that she has taken her self creation into her own hands. The constellations around her represent the complexes of the human mind. Overall, the message of this campaign is that you create the you that you want and only you have the power to do so.


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