We as Friends Consult LTD, emphasize the importance of digital technology to many businesses, and why you as an entrepreneur should take it seriously.
Marketing Technology is basically the use of AI driven tools such as social media ads, to take your business to the next level!
Digital technology is a fast moving and dynamic process. Now more than ever, it is important for experimentation to take place. Experimenting with social media ads, experimenting with marketing technology, experimenting with problem solving using revolutionary methods.
2023 is here and it is filled with numerous MarTech revolutions! Below are the various digital technologies that we believe will benefit your business in 2023.
1. AI will be used to improve discovery in more mobile experiences
Consumers are back outside, and they are surely looking for shopping options. What do they always have with them that gives them access to information? Their phones.
Mobile discovery using social media ads makes it so easy for consumers to discover your business via telephone.
Since there is already so much information out there, they need an extra boost to know what your business is about, and how they can benefit from your services.
One important thing to note, though, is that AI will be used for heavy SEO focused marketing, that within the near future, a focus will be brought back to delivering valuable content to the consumer.
2. Business Intelligence Tools (BI)
Business Intelligence tools such as IBM Statistics are easy to use and provide a necessary decision-making advantage when it comes to making informed decisions.
3. Short form Content Marketing using TikTok and Instagram
As mentioned before, consumers use their phones now more than ever. This is why mobile friendly social media platforms have become the marketing go to for many businesses.
4. Automated and Optimized E-mails
Automated E-mails: In 2023, optimization for email will be critical for delivering a seamless, truly omnichannel customer experience. In its simplest form, marketers will want to ensure that their emails render the same on any device — be that a laptop, an iPhone, an Android, and so on. To take this a step further, brands will start to lean into interactive email capabilities for mobile. Such as, enabling appointment directly from email.
Keren Obara.
Master of Science in Management.
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